The book introduces concept of dual coding theory (DCT) stating that information from pictures and text are encoded into two separate but connected memory stores (nonverbal and verbal). There has been controversy to the limitations of the dual-coding theory although not enough research has been done to determine if words and images are the only way we remember items.
Continue ReadingThe Unbound Prometheus
An unbeatable introduction to the economic history of the industrial and technologiocal revolutions in Western Europe.
Continue ReadingVisual Thinking
The classical critique for the assumption that language goes before perception. For Arnheim, the only access to reality we have is through our senses. Arnheim also argues that perception is strongly identified with thinking, and that artistic expression is another way of reasoning.
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