A semi-academic book on the diffusion process (adopt an innovation, then spreading it the word among their circle of acquaintances). The information contained within is paramount to implementing change across a diverse population.
Continue ReadingThe Computer and the Brain
One of the greatest mathematicians of the twentieth century, John von Neumann, explores the analogies between computing machines and the living human brain.
Continue ReadingThe Concept of Mind
A founding document in the philosophy of mind advocating that “mind” is “a philosophical illusion hailing chiefly from René Descartes and sustained by logical errors and ‘category mistakes’.
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