Probably the most influential management book of this decade, inspiring to take a radical leap and adopt a whole different set of management principles and practices.
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Marketing and Selling Disruptive Products to Mainstream Customers.
The book illustrates existence of a vast chasm between the early adopters and the early majority in the Technology Adoption Life Cycle
Managing Information Quality: Increasing the Value of Information in Knowledge-intensive Products and Processes
The book examines ways in which the quality of information can be improved in knowledge-intensive processes (such as on-line communication, strategy, product development, or consulting
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